I’m a big texter. I think its fair to say that most people rely on it stay connected with friends and co-workers. As a communication medium, it quick and a great go-to tool.
My objective in communicating with my stakeholders is to provide, accurate and timely information while using multiple mediums to make sure I am reaching all [or as many] of my stakeholders as possible.
We dedicate substantial effort to make sure we are communicating quality information through our callouts and the school’s website. These tools are staples for our community. Discussing these tools with some parents recently brought up the topic of connecting with text messages. There were 4 sets of parents in our group discussion. All said they receive our regular call outs. After some friendly prompting, some even admitting to not always picking up the call when it first comes in or not listening all the way through once we go through our initial menu at the beginning of call. Only one parent attested to visiting our website regularly [when she is at work and can spare a minute]. But all the parents expressed appreciation for our work.
Given an opportunity, I will always ask about social media [Facebook is blocked for us but our school does have a Twitter account]. None of the parents were following us on Twitter but one of our parents did say she was getting text message updates. When she said this, all the parents enthusiastically asked how they could subscribe as well. I was very happy to hear this and immediately shared how our school connects:
We have to use a team approach to manage our tool and coordinating text messages involves good, consistent communication amongst the team. My secondary goal [and hope] is that our parents will begin to dive into social media and we will begin to see our Twitter followership grow but until that happens we will happily utilize both as a means to spread the good things happening at Spring Lake with text messages.