I love infographics. I make a point to share an interesting infographic to my PLN everyday. As far as I’m concerned, there isn’t a better way to share lots of information in a more concise and interesting display. Its robust and eye-catching.
Steven Weber, @curriculumblog, an active member of my PLN, shared this newly created infographic by his school district Chapel Hill-Carborro City Schools, @chccs. Instead of reading about this district’s information on fact sheet, you can get a great visual experience while reading over some of district’s essential details.They say presentation is everything – in this case, presentation keeps the reader engaged and more likely to retain some of the more pertinent information about this district. Years ago, Steven shared an infographic of similar design from the school he served as principal. It was a great visual and though it was years ago, I still remember my impression from the visual design.
Power of Infographics for School Branding
There is incredible opportunity for schools to use infographics to help promote the great things that happen in schools. When I read the CHCCS infographic, I immediately thought of some banners our school could [and will] create to share some cool, great things we have going on:
- What middle school is about, strategies for successful transition, study habits
- Achievement facts;
- Explanation of the BYOD policy
- Instead of sharing a stale pdf summary of school improvement goals, , get creative with an infographic;
- Highlights sports achievements;
- Explanation of electives, intramurals;
- Showoff your student/staff of the month;
- Profile your teachers during Teacher Appreciation Month;
- Create some great visual on your school’s unique instructional goals i.e., 1:1, blended learning, PBL, focus on literacy, etc.
Promoting our positive school brand is a consistent part of our jobs as school leaders. In addition to committing to spreading the positive word, we have to make sure we are using the language, visuals and tools that help our stakeholders understand our message and take away the important details of our message. Infographics help mitigate the educational jargon, make the data more relatable, and add some essential personalization that our community will buy into.
“If you don’t tell your story, someone will tell a story.”